Three graphics, one storefront, one glass package
Wall Style Innovations installed the cut-vinyl window graphics on a ground-floor restaurant unit at 615 6 Avenue SE in Calgary's East Village: two large logo marks on the corner display glass, the business name and descriptor on the glazed entry door, and the unit number with the street address on the transom above it. The glass also carries a dark solar film, installed as part of the same package and covered in the storefront solar film case study for this address.
The photographs were taken from the sidewalk on installation day, with the step stool still outside and the next building across the avenue in scaffolding. They show the finished graphics as a customer walking up 6 Avenue would see them, not as a mock-up.
- Service
- Storefront window graphics installation, cut vinyl
- Location
- East Village, Downtown Calgary (SE)
- Graphics
- White cut-vinyl logo marks, business-name door lettering, unit number and street address on the transom
- Glass
- Solar-filmed corner display glass, glazed entry door and transom, 615 6 Avenue SE
- Photographs
- Exterior views from installation day
A logo that reads from across the street
The corner of the unit is its most visible glass, so the logo went there at a scale that works from the far sidewalk rather than from the door handle. Each mark sits on its own lite with clear glass around it, and the two together turn the corner so that the brand is read from both directions of approach.
White vinyl against dark-looking, filmed glass gives the contrast that makes fine line-work legible in daylight. The film shade is worth settling first: a lighter tint would need heavier line weights, and the graphics have to be cut for the pane sizes as framed, not for the drawing.
The door carries the name, the transom carries the address
Door lettering is read from a metre away, so it is set at standing eye height and kept to the name and a two-word descriptor. The unit number and full street address sit on the transom where delivery drivers and first-time guests look for them, in a plainer face and a size that reads from a car at the kerb.
Everything here is cut vinyl in a single white, on glass that also carries a solar film. Keeping to one colour and one material on the whole frontage is what makes three separate graphics read as one storefront rather than three signs.
Planning window graphics on a Calgary storefront
Start with the panes, not the logo
Send a wide photo of the frontage with each lite you want used marked on it, plus rough sizes. Frames, mullions and door hardware decide where a graphic can sit long before the artwork does.
Tell us about the film
If the glass is tinted, or about to be, say so. The film shade sets the contrast, and film and vinyl have to be planned together so each product goes on the right surface and neither compromises the other.
Send the artwork as vector
A vector logo file (AI, EPS, SVG or PDF) is what cut vinyl is made from. Hours, address and descriptor text can be set to match; a photo of a business card cannot be cut.
Explore related Calgary glass projects
See the solar film installed on this same storefront, compare it with branded frosted office glass in Inglewood, or read about the full window and glass graphics service and decorative window film options.
Need lettering, a logo or an address on your storefront glass?
Send a photo of the frontage, your logo file and what each pane needs to say. We will review scale, contrast and placement against the glass and the film, then plan production and installation around your opening.
Send artwork or photos · Window and glass graphics · Decorative window film · Commercial window film